The DRGN story began over a decade ago, when its creator relocated from London to the bright lights of Hong Kong. Living in this vibrant city and traveling across the Far East led to the discovery of the incredible benefits of botanicals in the region.
This was also an exciting opportunity to experience the dazzling hospitality scene, from Tokyo to Thailand, at a time when Asian-fusion concepts were gaining popularity back in the West.
Influenced by the Far Eastern culture and inspired by a ‘work hard, play harder’ lifestyle, the concept of DRGN was born in the Year of the Dragon – the most auspicious and powerful symbol in the Chinese zodiac. The idea was to use the smartest ingredients to create the world’s first Superdrink – a natural source of energy & wellness, with NO caffeine, which can be enjoyed any time of day – a morning pick-me-up; refreshing with food; rehydration post-workout; and in the evenings a premium adult soft drink or even a unique ‘smart mixer’.
After best-in-class research & development, we found the optimal combination of ancient Eastern ‘superfoods’, healthy Western ingredients and delicious natural flavours. DRGN launched in Autumn 2018, and has quickly won accolades in the media, and nominated for industry awards. The new and improved DRGN, with reduced sugar, is launching in August 2019